What’s the difference?

Product Overview

Cloudinary is built for developers managing product visuals at scale—not for B2B marketers managing campaigns and teams.

Sparkfive is purpose-built for B2B marketing teams who need visual content, AI tools, and partner access in one place.

Built for Sales and Distributors

Not built for partners

Lacks tools that support easy, secure sharing with reps, dealers, and external teams.

Share beyond your team

Sparkfive makes it easy to share content with reps, dealers, and distributors—securely.

Robust Permissions in All Plans

Limited controls on lower plans

Granular permissioning is only available on higher-tier plans or requires custom configuration.

Control without upgrades

We believe all teams should have robust access controls - regardless of plan type.

Support & Success

Focused on large accounts

Support is tailored for enterprise clients, with more limited access for smaller teams.

Fast, human, and helpful

Our team is hands-on, responsive, and here to support every customer—no matter your plan size.

Why Sparkfive Wins

Controls in Every Plan

Give the right access to every user without needing to upgrade or call IT.

Learn more about permissions
Plans That Actually Fit

No bloated bundles or forced upgrades—just what you need, when you need it.

See pricing & plans here
Simplicity

Everyone gets it—your team, your dealers, "even sales rep Bob"

Case Study: Simplicity wins

Before Sparkfive, we wasted hours tracking down files. Now anyone can quickly search and find exactly what they need, keeping projects on schedule and stress-free

Musashi Okada
Director, Marketing

We eliminated the endless back‑and‑forth between marketing & sales. Our reps get on‑brand assets fast, and my team finally has time to focus on campaigns, not file hunting

Jodi Becker
Sr. Manager, Marketing

Sparkfive gave our marketing team control and gave our sales teams freedom. Each of our brands now has the right assets at their fingertips, without delays

Megan Decker
Marketing Director

Sparkfive has become a trusted partner for us. Our dealers and sales reps finally have fast, secure access to the correct documents...without bottlenecks

Megan Kimball
Marketing Communications Manager

Before Sparkfive, we wasted hours tracking down files. Now anyone can quickly search and find exactly what they need, keeping projects on schedule and stress-free

Musashi Okada
Director, Marketing

We eliminated the endless back‑and‑forth between marketing & sales. Our reps get on‑brand assets fast, and my team finally has time to focus on campaigns, not file hunting

Jodi Becker
Sr. Manager, Marketing

Sparkfive gave our marketing team control and gave our sales teams freedom. Each of our brands now has the right assets at their fingertips, without delays

Megan Decker
Marketing Director

Sparkfive has become a trusted partner for us. Our dealers and sales reps finally have fast, secure access to the correct documents...without bottlenecks

Megan Kimball
Marketing Communications Manager

Before Sparkfive, we wasted hours tracking down files. Now anyone can quickly search and find exactly what they need, keeping projects on schedule and stress-free

Musashi Okada
Director, Marketing

We eliminated the endless back‑and‑forth between marketing & sales. Our reps get on‑brand assets fast, and my team finally has time to focus on campaigns, not file hunting

Jodi Becker
Sr. Manager, Marketing

Sparkfive gave our marketing team control and gave our sales teams freedom. Each of our brands now has the right assets at their fingertips, without delays

Megan Decker
Marketing Director

Sparkfive has become a trusted partner for us. Our dealers and sales reps finally have fast, secure access to the correct documents...without bottlenecks

Megan Kimball
Marketing Communications Manager
Text Recognition

Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!

Text Recognition

Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!

Text Recognition

Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!

Text Recognition

Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!

Text Recognition

Tired of hunting through endless files? With AI-powered text recognition, your DAM can read and index text from any document. Find what you need in seconds and save tons of time!

FAQs

Sparkfive is made for marketers—not developers. It’s easy to use, built around campaigns, and simple to share across teams.

Cloudinary is built for IT teams, developers, and ecommerce brands who need to publish product visuals at scale via API/CDN.

They can—but it’s not ideal. Most marketing teams find it too technical, lacking key UX and permissions for daily campaign work.

Yes. Sparkfive includes branded portals and fine-tuned permissions in every plan to help you work with reps and distributors easily.

Sparkfive includes AI image tagging, document summaries, text recognition, and metadata search—all out of the box.

Yes. Sparkfive was designed specifically for B2B marketing teams—everything from workflows to permissions reflects that focus.

Cloudinary’s costs grow with volume and complexity. Sparkfive starts under $3K annually and scales with your team’s real needs.

Many marketers struggle with Cloudinary’s developer focus. Sparkfive is built for marketers, with the UX and tools they need.

Affordable. Flexible. Built for marketers.

Learn how Sparkfive can help you supercharge productivity.

Sparkfive DAM filter and search interface showing how users find files instantly