12 Benefits of Digital Asset Management

Picture this: all of your creative assets in a single, secure location. 

Accessible by all of your team members.

Whenever they need it; wherever they are.

No It’s not a utopian dream…it’s your team with digital asset management (DAM). A tool that means no more searching for logos, responding to requests, or wasting time with clunky file sharing.

Intrigued? Read on to learn more about the many benefits of DAM, and how the right tool can seriously transform your business.

1. A Single Source of Truth for Your Team

If your marketing team has been operating without a digital asset management system, trust us: It’s gonna be a game-changer. Why, you ask? Because DAM provides you with a centralized location for all of your assets. That means better organization for everything—including logos, brand guides, fonts, presentations, photos, videos, templates, whitepapers, headshots, and so much more. So you can stop worrying about whether you’re using the right asset, and get back to creating amazing things.

2. Stronger Collaboration

Imagine if everyone on your marketing team was on the same page—literally. Your designer, copywriter and strategist can all access the same version of an asset-in-progress, making it easier (and faster) to get things done. Digital asset management powers creative teams to do their best, most innovative work, because they’re not bogged down by disorganization and miscommunication. DAM helps your marketing team, their creative workflows, and your bottom line.

3. Time Saved (for More Important Things!)

What happens when you’re no longer searching for digital assets or responding to requests? Time. Lots of it. Time is precious and valuable, especially on small marketing teams that need to move fast. With more time back in your day, your team will be able to create higher quality content that better engages customers and prospects. You know the saying—lost time is never found again (the same goes for lost assets, too). Now that’s something you can sip on.

4. Brand Consistency and Reputation

As a marketer, you already know what your brand is more than a set of logos and colors. Your brand is the way that people experience your company. In the same way that a person comes to know another person, customers remember a brand based on their unique qualities. DAM ensures that you’re creating a strong, consistent experience across every customer touchpoint, which increases the chances they’ll think of you over your competitors when the need to purchase arises. When everyone in your organization is using brand approved assets, your stress goes down.

5. Powerful Partner Relationships

Strong partnerships are foundational to successful marketing, but nothing makes a relationship go flop quicker than miscommunication (and disorganization, and frustration, and all the other dreaded “tions” that not having a DAM spawns). Fortunately, digital asset management software streamlines interactions with dealers, distributors, agencies, retail partners…and everyone else and their brother. Seriously, though, a DAM is a central repository where all your partners can access what they need, when they need it, helping them do their job and reinforcing the value of your brand.

6. Fewer Bottlenecks

Imagine trying to communicate with your family about an important issue when everyone has different levels of background information. Mom asks, when did this happen? Your brother says, wait, where is it again? And you keep having to backtrack on your story without ever really getting to the point—it’s a classic bottleneck. It’s the same with marketing teams trying to get clear on when assets were updated, where they live, etc. Digital asset management eliminates bottlenecks and makes sure nobody ever has to say “Wait—where?” ever again.

7. Fast and User-Friendly Use

Can everyone on your marketing team name where to find your brand’s top ten most important assets? If not, we have some bad news. Innovation today moves at the speed of light, and as long as the answer to this question is no, the harder it’s going to be to keep up. The good news? A DAM can fix this problem—and fast. Digital asset management software creates a single place for everyone to find the assets they need (and easily!), so your answer to that aforementioned question can be a resounding yes! Cue the applause.

8. Quick and Efficient Digital Asset Sharing

Imagine if you could answer a request for digital assets…and instantly. You could significantly cut down on the number of visual asset requests because everyone already knew where to find them, and they could help themselves. We can’t predict the future, but we’re pretty sure that would change everything. As in, you could share more quickly and efficiently than ever before, making your job a whole lot easier.

9. Universal, Cloud Based Access

Digital asset management solutions allow you to access your assets from anywhere. Whether your designer is working from home, or your CEO needs something while on vacation in Bali, location and time zones don’t matter with DAM. That’s because they are accessible from an internet browser and don’t rely on local networks. People with the right permissions can access the assets they need anytime, from anywhere. Cloud-based asset storage is now king, meaning manual file sharing has officially folded. Pun intended.

10. Security for Businesses

Most people don’t think twice about sharing assets via email or chat apps. But what happens if someone in your company gets hacked? All that proprietary product information is suddenly accessible to bad actors who can do with it whatever they will. Restricting access to files with a secure DAM prevents this from happening, and it also provides a safe place to store sensitive digital content like sales proposals and avoid data loss. A secure brand is a successful brand, and DAM keeps the lid on everything that matters most. Sayonara, trolls. 

11. Performance and Usage Insights 

Have you ever wished you could track the success of your marketing content? How about those high-quality product shots you invested in? With a digital asset management tool, you can access important usage insights that reveal how often your assets are being viewed and downloaded—and by whom. This is a great way to understand the relationship between creative assets and revenue growth, which in turn, shows just how valuable an organized, efficient creative team really is.

12. Sales Made Better

Better, faster, stronger—that’s exactly what digital asset management can do to your sales. Whether it is enabling digital sales or empowering sales reps, a DAM is the foundation of your go-to-market. Sales and Marketing can collaborate using DAM platforms to showcase products in a streamlined way, which makes pitch meetings, demos, and all other phases of the process more efficient. Not to mention digital asset management saves time, improves communication, boosts partner relationships, and frees up more time to innovate. This results in tangible revenue growth you can direct back to your assets. 

Benefits of Digital Asset Management for Business

Have we piqued your interest? Let us tell you more. Contact us for a free demo and discover all the amazing ways Sparkfive can transform your work life.

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